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What we do

Optimise your digital sales funnel in 3 simple stages

We help you transform your organisation’s digital customer journey by unlocking valuable insights from data hidden in your marketing, financial, and customer data. Our Funnel Vision process is divided into three simple stages.

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Stage 1 - Digital Journey Mapping

Understanding why your customers buy from you (and why they don’t) is at the heart of a successful digital strategy  To kick things off we: 

  • Establish what your customers want to do 

  • Identify what you would like your customer to do 

  • Identify where you and your customers are aligned and where you’re not  

  • Check out your competitors - if they’re doing things better, we need to know!  

We use a variety of means to build up this picture, from your website and social media analytics to interviews, workshops and research. 

What you get 

  • A vision of what your ideal customer journey should be 

  • An understanding of where the current gaps are

  • A clear picture of what your competitors are doing  

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Stage 2 - Funnel optimisation

If you take longer than your competitor to process an order, or deliver a service, your costs will be higher and your customers will eventually go elsewhere.

Streamlining your digital sales and marketing funnel and being able to measure and track ‘conversions’ through joined-up data is fundamental to your company's continued success and growth. 

We know very well that most successful companies grow and often grow quickly at certain stages. The lack of joined up processes and data will often affect an organisations ability to deliver a smooth customer experience. We help to realign business processes to customer needs, join-up systems and combine multiple sources of data to get your customer journey running smoothly again.

What you get 

  • A clear picture of what customer data you have and what you don’t 

  • An understanding of where your  priorities are 

  • Connected funnel information from acquisition to sale, and all the stages in between

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Stage 3 -

Data Driven Strategy

Data drives every part of our business with each interaction holding valuable insights. By joining systems, aligning data, analysing customer and operational patterns, optimising your conversion rates, and your customer data, Funnel Vision ensures your future business decisions are data-driven.

Knowing clearly what happened yesterday across all customer touch points is essential to know how to grow efficiently with your customer. 

Being able to predict and monitor the effect of tomorrows strategic decisions based on hard to reach nuggets of data takes away the guesswork and ensure strategic efficiency for your company’s future. 

What you get 

  • Ensuring the right data, is in the right system, at the right time

  • Understanding the client's journey from cradle to grave

  • Strategic actions driven through your customer interactions

  • Ongoing funnel, marketing and sales data driven efficiencies

 

Interested in a free funnel appraisal?

An exploratory chat to identify your key business needs, a review of existing data and a free 6 point plan to get you started on your sales and marketing funnel transformation journey. Give us a ring on 0118 211 3071 or fill in the form below and we’ll be in touch.