Data Processes

Optimise your data processes in 5 steps

We help organisations transform their digital customer journey by understanding their data, unlocking insights.  Funnel Vision’s data process is divided into five simple stages.

Stage 1 - Data Integration

Understanding how your organisation’s data integrates is key to making your data work. If you are unsure where data comes from and what it does it is difficult to benefit from its true value. To unravel the systems we: 

  • Establish how your data systems are currently joining up 

  • Find data silos

  • Identify how you really want the systems to link together

  • Establish where what you need differs from what is actually happening 

We use many methods to build up this picture, including interviews, workshops, and research. 

What you get 

  • A picture of how your data systems should integrate 

  • An understanding of where the current gaps are

  • Improved interactions within the business

  • A clear understanding of legacy systems

  • A plan for achieving fully integrated data systems  

Stage 2 - Data Integrity

If you feel your data isn’t working for you as well as it should, data integrity needs to be reviewed. Data integrity often suffers when businesses have grown quickly, maybe merged or been so successful they have taken their eye off the ‘data ball’

Identifying and correcting areas where data accuracy, completeness and the consistency of data aaddressed with benefit the organisation by providing more efficient and data processes - saving money!

What you get 

  • Data protected against losses and leaks

  • A set of complete and accurate data reflecting your organisation

  • Confidence that any regulatory compliance is understood and being incorporated into the data plan

Stage 3 -

Data Driven Strategy

Data drives every part of our business with each interaction holding valuable insights. By joining systems, aligning data, analysing customer and operational patterns, optimising your conversion rates, and your customer data, Funnel Vision ensures your future business decisions are data-driven.

Knowing clearly what happened yesterday across all customer touch points is essential to know how to grow efficiently with your customer. 

Being able to predict and monitor the effect of tomorrows strategic decisions based on hard to reach nuggets of data takes away the guesswork and ensure strategic efficiency for your company’s future. 

What you get 

  • Ensuring the right data, is in the right system, at the right time

  • Understanding the client's journey from cradle to grave

  • Strategic actions driven through your customer interactions

  • Ongoing funnel, marketing and sales data driven efficiencies

 

Stage 4 - Analytics & Data Visualisatons

If you think your competitors are able to use their data to produce enhanced analytics and visualisations which you cannot match then you need to consider how to get great dashboards and reports and improve your business. To start with -

  • We will review what your organisation is doing with analytics and data visualisations

  • Existing analytics processes which benefit many areas of the organisation will be streamlined and rolled our

  • establish the actual ease of use for the business users, self-service analytics are great for giving quick and accurate results

  • Identify what you need in the future

We’ll find this information through structured workshops, discussions and user led demonstrations. We’ll play back findings and use our experience to share solutions with the business.

What you get 

  • A review of what your business is doing with analytics and data visualisations

  • Streamlined, efficient analytics across the organisation

  • Users who can simply use analytics, adding to their roles rather than taking extra time

  • A vision of how data analytics will grow in the future

  • A route to achieve the business’ goals with analytics and data visualisations

Interested in a free funnel appraisal?

An exploratory chat to identify your key business needs, a review of existing data and a free 6 point plan to get you started on your sales and marketing funnel transformation journey. Give us a ring on 0118 328 2284 or fill in the form below and we’ll be in touch.